Internet marketing

What is Email Marketing?
Email marketing is a form of direct marketing which uses email as a promotional tool for commercial purposes. E-mail marketing is:

• send email messages to customers and existing customers ie managing customer relationships , CRM
• send e-mail this with advertising-promotional ads in order to acquire new customers and clients

  E-mail marketing is the oldest form of promotion on the Internet. Its strength is that it is effective in relation to costs, offers direct access to each individual user, it is suitable to communicate one on one, and its effects are easily measurable. This form of e-mail marketing enables us to promotional e-mails (discounts, news, special events) delivered to a targeted group of users and thus increase the number of visitors, the web site.

  positive side Email Marketing

  • Email marketing compared to other forms of direct marketing is cheap.
  • Advertiser does not pay the printing and postal distribution
  • extremely fast. It takes him only a few seconds
  • easy monitoring of response (positive and negative responses, the number of clicks on embedded links, shopping ..).

    
    negative side Email Marketing

    • Spam is defined as sending a large number of emails to addresses whose owners did not want receive email messages. In the world there are plenty of TRUST, which is engaged in sending illegal spam and sales database with email addresses.